You may have published your first book and wonder about book events. Or maybe you've published a bunch of books and are struggling with book events. Or maybe you've come under the task of hosting an event. This post is for you.
Tired of attending book events where the crowd turnout equates to another author’s sister or brother? Authors don’t tend to converse about dismal results. Why? Because the results can often feel defeating. However, if it's not talked about, then the event won't improve next time.
The person who planned the bookish event usually tried their best and did everything they could think of to make the event successful.
So who’s fault is it when a book event fails?
In my opinion, nobody’s really. Most people who plan book events don’t have a background in event planning and honestly try their best.
What makes attendance worth it?
What makes or breaks an event?
I used to be a fundraiser and event planner for a national organization. From the time I spent working there, I’ve come to realize why many bookish events fail these days. One word: "vendors."
Events that seem to do well are ones that include delicious-smelling food and free entertainment. Now, I’m not referring to platters of food that authors bring, or music in the background played from an iPod, or a crafting table tucked in a corner. All those ideas are good for your own table, but what I’m referring to is the overall atmosphere that attracts the community and makes people tell friends about their future plans to attend.
7 Tips for a Better Turnout to Your Bookish Event
The more variety of entertaining options, the better the turnout. Without it, the event is less likely to attract any customers at all—no matter how many Facebook and radio ads are scheduled. You may think this is too much for a small event, but you don’t have to commit to all 7 tips.
The more you plan in advance, the happier customers will be. And happy customers equate to better sales and happier authors. If you’re an author who doesn’t want to plan events, you could always purchase tables at local town festivals instead. They normally have entertainment, food, etc. already planned.
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